Are you a victim of the Field of Dreams Myth?
Build a field and they will come, right? It worked in a Hollywood movie to garner ballplayers, but it doesn’t work in the real world of competitive website placement. It’s important to understand why most all real estate websites fail to gain search engine visibility. First, check out the Field of Dreams Myth commonly promoted in most MLS/IDX advertising.
“Get more leads with our IDX…” - By displaying MLS listings on your website, you are able to have buyers seek you out” - "Lead Capture MLS IDX System" - “This new functionality is sure to generate more leads …” - “seamlessly integrate the IDX functionality into your website” (relating to how it looks, not how it functions) – “Beating Your Competition!” (Because of enhanced MLS/IDX functions). – “Innovative technology bringing real estate buyers and sellers together.” (Refers to user friendly functions) The Myth Exposed
Notice the common theme of promoting “features” as the way to increase traffic? Since 81% of traffic comes from the search engines, their advertising promotes the wrong solution for gaining leads. Even useful features like: color coordinated functionality, individual branded pages, auto-responder client follow-up, customer tracking, spider friendly navigation, placing MLS listings on your web pages, etc. are not productive in bringing buyers to your website that use the search engines. In order for customers to be “impressed” or “captured” by your sites’ bells and whistles, they need to be able to find your site in the first place!
The Naked Truth
The cold hard facts are that
MLS/IDX providers have totally missed the boat by not
developing a technology that uses both the actual MLS
listings and all of the data fields contained in the
listings to enhance website visibility. It is not enough
to just have listings that look like they are seamlessly
integrated into your web site; listings need to be
restructured into an actual optimized page of your web
site. More importantly, the individual data fields
(city, features, etc.) that comprise the categories of
the MLS listing, need to be parsed out and utilized to
optimize both the landing pages and the link structures
of your web site. Only MLS Enhancer has successfully
incorporated these features that powerfully promote
search engine visibility.
The genius of MLS Enhancer’s
patent-pending technology is that it creates a web site
that is guided by algorithms to unlock a predetermined
spider friendly structures that powerfully optimize
landing pages as you provide original content about
cities, master planned communities, neighborhoods, or
themed feature categories like golf, equestrian, etc.
Your site automatically provides the landing page
categories and automatically integrates the optimized
MLS listings into these landing pages. The number of
niche market categories available for your use to win
traffic is almost limitless, only being limited by the
categories available in your regional MLS database. Best
of all, you don’t need to be an e-pro trained person to
produce a highly optimized web site that can win top
search engine placement. The optimization of MLS
Enhancer is in its "genes".
- Copyright © 2006, Alpha Placement Technologies, LLC., Patent Pending, All Rights Reserved -